What's the goal of your website?

• To inform?

• To build a community?

• To gain valuable market research?

• To reduce support and customer service costs?

• To reach a broad audience with a message?

• To find sales leads?

• To conduct e-commerce?

• To gain advertising revenue?

• To brand your company?

• To build trust?

• To reduce printing and mailing costs?

These are just some of the many possibilities. Remember, the web is not just a marketing tool - it's a business tool as well. While it is perfectly okay to have an Internet billboard that simply contains contact information, why settle for that when your site can do so much more? Even the smallest local business can utilize the power of the Internet to be more efficient and to build revenue. Once you start thinking about it, it's easy to get excited about the potential for your site.